The man, the myth, the advertising legend: Alexandre Gama’s name is known far and wide as one of the most prominent advertisers across the spacious lands of Brazil.
Alexandre was born in Rio de Janeiro, Rio de Janeiro in 1958. Today, Mr. Gama is 59 years old and has roughly 36 years of experience in the advertising industry under his proverbial belt.
Mr. Gama initialized his career in marketing after two years of working generally bad, dead-end jobs following his graduation from what is the American equivalent of high school by attending the Advertising and Communications program at the nearby Armando Alvares Penteado Foundation.
Even though Gama had not practiced conversational English extensively after graduating with this advertising degree, he still felt fully prepared to move to the Big Apple – New York City, New York – to work for one of the hottest ad agencies across the United States of America, Standard Ogilvy & Mather.
He started working for the major ad agency in 1982, then flew back to his home nation of Brazil eight years later. This eight-year stint would actually be the longest that Alexandre Gama ever worked for just one employer. That isn’t to say that Alexandre Gama didn’t have substantial hard and soft skills that made him a successful advertiser and marketer, because he very much did possess those characteristics.
In 1990, DM9 called his name as creative director and copywriter. Even though DM9 had only been formed by an inexperienced founder about one year before Mr. Alexandre Gama was able to hop on board, Alexandre was able to bag so many awards that he earned far more than any other person in the position of copywriter across the nation of Brazil. In 1999, Gama branched off to found Neogama, today one of the best ad groups in Brazil.