Doe Deere is not your typical CEO, and isn’t your average entrepreneur. She is a woman who has almost single-handed built a makeup empire that has fans all over the world. She built her business from humble beginnings, and now it is one of the most sought-after makeup brands on the market.
Doe Deere always had a knack for business and fashion. As a young girl, she would sell temporary tattoos to her school friends and would experiment with makeup and fashion during sleepovers. She managed to combine the two together, successfully after she moved to the United States from Russia at the age of 19. She joined a punk rock band which allowed her to express her artistic side through music mixed with fashion and business. It gave her the springboard she needed to combine her talents and seek new ways to express herself.
In an effort to have access to the makeup and makeup colors she wanted she realized that she would have to make it herself because finding the right type of makeup was nearly impossible. She eventually began doing video tutorials on how to apply makeup. The videos helped her to become a Youtube celebrity. Her popularity also helped her boost sales of her homemade makeup on her eBay store. She needed a name for the store, so she used the name of her favorite color, lime, with a rhyming word. She chose Lime Crime and the name has stuck ever since.
Lime Crime is now a national name and most young adults know about their cosmetics. They have a wide assortment of eye and lip colors in every shade of the rainbow. In fact, Doe Deere has proclaimed herself as the queen of the unicorns. Her hair is also an expression of her knack for color and style. She is constantly changing the color and style along with an eclectic wardrobe that seems to stem from her fashion whims. She doesn’t believe in playing by the rules when it comes to fashion. She feels you should do whatever feels good to you.
He unconventional attitude is a part of her recipe for success. She was able to build a brand from scratch through e-commerce and has been able to reach people all over the world. Lime Crime is continuously releasing new and exciting products, and have even begun to market hair color. The products are so popular, it is hard to keep them in stock.
Lime Crime is a cruelty-free company that does not believe in testing on animals, their products are also vegan and dermatologist tested. Doe Deere also helps create new products in the lab, and even tests them on herself. The company has all of the factors it needs to succeed in the long run, and a large part of that is the leadership of Doe Deere. Learn more: http://norcal.news/news/23849-doe-deere-helping-cats-need-through-makeup