Doe Deere is someone who has taken her love for makeup and turned it into something that has millions of customers all over the world. She is the founder of Lime Crime, the cult beauty favorite that has taken the makeup industry by storm. But what is it about the brand that truly makes it special and stands out from the rest? It is their unique approach to makeup, the loyal customers who have been with them since the beginning, or is it the drive that Doe Deere posses when it comes to the brand and the makeup they sell.
Doe Deere grew up in Russia and came to America when she was only a teenager. Ever since she was a child, constantly being an incredibly creative person who showcased her creativity in whatever form she could. When she came to the United States, she decided to study fashion design and attended one of the most well-known design schools in New York. During this time, she was also actively performing her music in various locations across the city. Her looks have always been one of the biggest ways in which Doe Deere likes to express herself, which is why she started making her own clothing and makeup.
Doe Deere has always been someone who was a natural entrepreneur. The first venture that she took on was when she was in school, giving temporary tattoos to her classmates. Years down the line, her brand stands as one of the most notable in the makeup industry.
One of the first places that she decided to sell her brand’s products was eBay. She decided to start up an online store, which was one of her first entry into online selling and marketing. She managed to gain a steady amount of customers who would buy the products that she was selling on the site. But even while doing this, her true passion lies in making makeup, which is what eventually led to the formation of Lime Crime.
Lime Crime not only stood out because of the approach to makeup that they took but also in the way they marketed the brand. Lime Crime was one of the first brands to properly make the use of social media to promote their products. When Doe Deere first wanted to bring the makeup to the general public she wondered what would be the ideal route to take. She decided to first try self-promotion and started making videos of herself using the makeup that she made. She started gaining a considerable fan following and people who were watching her would then tune in to buy her products.
Today, Lime Crime still sells their makeup through online mediums, but now makes use of beauty bloggers and social media influencers to bring the products to the people. Using this wide network, the brand has managed to gain millions of customers who are loyal to the brand and stay true to the values that Lime Crime holds.
To learn more, visit https://www.limecrime.com/about/.