Don Ressler, along with Adam Goldenberg, have founded a number of companies in the fashion industry. He started his string of entrepreneurially founding companies at a young age, with his first being FitnessHeaven.com. This website, which he founded in 2000, offered information in order to live a healthy life including nutrition, exercise, sports, medicine, and family life. The website was an instant success and he sold it to Intermix Media Inc. in December 2001. He then went on to work at Intermix Media where he met Adam Goldenberg. The two immediately hit it off and after a few years decided to go into business together as partners.
Ressler founded a number of companies on his own but the first he founded with Goldenberg was Intelligent Beauty at https://centraljerseyworkingmoms.com/how-does-don-ressler-run-justfab-and-fabletics/. This company offers personal care and beauty products over the internet through its online portal. The company, which they founded in 2006, is headquartered in El Segundo, California, and developed into a company that also serves as an incubator for other entrepreneurs that want to launch products in this space.
Don Ressler’s greatest success is JustFab. This is a wildly successful online retailer that offers fashionable men’s, women’s, and children’s clothing that features high quality, on-trend fashion sensibilities, and is affordably priced. Recently the company was renamed TechStyle Fashion Group in order to communicate that it is a digital commerce technology company on LinkedIn. The company is driven by the data it collects and its ability to personalize the products and services that it offers clients.
Under Don Ressler’s leadership, TechStyle Fashion Group has achieved the rare distinction of a startup that is able to attain a value of $1 billion dollars. The term on latimes.com this is given is Unicorn as, just like the mythical Unicorn, it is a very rare occurrence to see one.