Steve Ritchie Outlines Measures To Win Back Customers’ Trust In An Apology Letter

Steve Ritchie is the President and CEO of Papa John’s. He took up the mandate recently after the exit of the previous CEO. Since he took up the senior position, he has taken measures that will restore the trust of customers in the company. His mission is to see that customers are happy with the services they get from the company. As one of the top suppliers of Pizza in the world, Papa John’s need to be an epitome of how to take care of the customers. Steve Ritchie is ready to change the culture of the company so that it includes diversity since it is now a global company.

Steve Ritchie wrote an apology letter to the customers and which was sent to all subscribers of their newsletter. The letter expressed regrets for what had transpired and also pointed out to some solutions that the company will apply to ensure that the customers are served with respect all the times. Papa John’s is now operating in many locations around the world, and therefore it needs to work on its culture to include more diversity. Steve Ritchie has pointed out that the company will seek the services of external auditors who will look at the culture of the company and recommend necessary changes. The company is willing to work on the weaknesses that might affect it.

In the measures that he has outlined that the company will take, he has noted that the senior managers will be out in the field talking to employees and franchises on how they can improve service delivery to the customers. In an apology letter addressed to the customers, he indicated that he would be leading the mission to bring back the dignity of the company after the racism scandal. Steve Ritchie Papa John’s has suggested that the company will earn trust through visible changes in how they treat their customers. The letter is not just words with no real intention behind them, it a well-crafted letter indicating the steps that the company will take. The letter also appreciated the role the customers have played in the success of the company. The company exists because of the customers, and they deserve respect.

Contact Ritchie on Twitter: https://twitter.com/stevemritchie?lang=en